Former Republic of Ireland international captain and manager, Mick McCarthy, is the star of a new Heineken® 0.0  promotion, a ‘redemption’ story that comes with a pint on the house. 

McCarthy teams with Heineken® 0.0 to celebrate a promotion offering a complimentary pint of refreshing Heineken® 0.0 (from now until 14th September) in participating pubs nationwide.

In this playful, dramatic, noir-inspired promotional film, McCarthy channels his inner Humphrey Bogartandgives a rare, playful nod to one of Irish sport’s most talked-about moments.

The ad blends nostalgic football moments with the quick wit and dry humour that Mick is known for. 

Now fans are invited to join Mick by redeeming a complimentary pint of Heineken® 0.0 in participating pubs nationwide.

Fans can redeem a complimentary pint of  Heineken® 0.0  via the company's site.

Speaking about the partnership, Mick McCarthy said: “I was delighted when Heineken® 0.0 invited me to appear in this ad not just because Heineken® 0.0 is my brand of choice, but because the script had me laughing straight away.

“It’s not every day you get handed a role with a bit of drama and a wink of humour, so I thought, why not?”

Mark Noble, Marketing Manager at Heineken® Ireland added; “We are incredibly proud to partner with Mick McCarthy, a true sporting legend.

“At HEINEKEN® Ireland, we believe the best moments are the ones that bring people together.

“This partnership is all about redemption and connection, enjoyed with a refreshing pint of Heineken® 0.0 all delivered with a laugh along the way. Who better to front it than a living legend giving the people what they want.”