C&C cider brand Outcider has launched two new pack formats to the off-trade.

The new cans come in 4x440ml and 10x440ml packs and will be available at major retailers including Tesco, Dunnes, Supervalu, Centra, Circle K, Eurospar, Spar, Londis and Mace as well as off-licenses in the coming weeks.

The cider is "double filtered to ensure a crisp, refreshing taste which has the perfect blend of bittersweet apple notes and is proving popular amongst younger cider drinkers."

Mario Ilha, channel marketing manager for Outcider, said: “With summer and festival season around the corner it is fantastic to have two new pack formats in several leading stores throughout Ireland.

“Outcider continues to perform really well here so to be able to give consumers a greater choice is important to us, especially in time for summer.”

Outcider is also launching a six-figure campaign to support retailers in Ireland and Northern Ireland this summer that will include in-store and retail media, digital media, competitions as well as gifts with purchase, such as an Outside phone pop-socket.

The new packs will be available in the Republic of Ireland and Northern Ireland, where it has the highest rate of sale of all ciders.