Diageo lager brand Rockshore has been announced as the official beer and alcohol-free beer of the Northern Ireland Football League (NIFL) on a three-year deal.

The agreement covers both the NIFL Sports Direct Men's and Women's senior divisions, and builds on Rockshore's sponsorship of both the League of Ireland and the FAI Cups.

The partnership also strengthens Rockshore's all-island strategy and its efforts to champion Irish sport and supporters.

“We are incredibly excited to extend Rockshore’s commitment to football by partnering with the Northern Ireland Football League," said James Lace, marketing manager at Diageo Ireland.

"The NIFL is a cornerstone of communities across Northern Ireland, boasting a rich history and a passionate, loyal fanbase.

"We look forward to being part of the matchday experience, celebrating the traditions and sporting rivalries, and extending ‘A League of Our Own' campaign to the NIFL as we support the continued growth of both men’s and women’s football here.”

Rockshore will offer fan activations inside and outside NIFL grounds as part of the deal, and the partnership will prominently feature the Rockshore 0.0 non-alcoholic beer brands.

Gerard Lawlor, chief executive of Northern Ireland Football League, said: “This new partnership with Rockshore marks a fantastic moment for the Northern Ireland Football League.

"It’s a clear demonstration of the growing appeal and strength of our leagues, and we are thrilled to welcome Rockshore as our official beer partner.“

Photo: (l-r) James Lace and Gerard Lawlor. (Pic: NIFL)