Plant-based food brand Sons of Butchers has launched a new out of home (OOH) campaign developed by leading creative agency Bloom.

The campaign features Sons of Butchers plant-based meatballs, chicken wings and chicken goujons in a series of "unapologetic executions" now live across major outdoor formats.

Sons of Butchers products are 100 per cent meat-free and suitable for vegetarians and vegans. The brand is build on the belief that going plant-based shouldn't mean sacrificing the foods you love.

Created in collaboration with Bloom, the new campaign puts the products front and centre using eye-catching visuals and tongue-in-cheek copy designed to disrupt and delight.

It’s now running across high-impact OOH media, including T-side and Mega Rear formats, strategically positioned to target busy commuters in high-footfall and high-traffic locations.

“Sons of Butchers is all about big flavour, bold attitude, and plant-based satisfaction," said Leigh Carr, brand and marketing manager at Sons of Butchers.

"We’ve built a range that lets people enjoy the comfort foods they crave - without the meat. This campaign celebrates everything we stand for, and Bloom absolutely nailed the tone.”

Yvonne Caplice, managing partner at Bloom, added: “This was a dream brief - a disruptive, confident brand with a message that deserves attention. Our goal was to bring Sons of Butchers to the streets in a way that’s as bold and satisfying as the food itself.”

Liam Wielopolski, executive creative director at Bloom, commented: “We wanted the creative to hit as hard as the products do - with energy, personality, and zero apologies.

"From visual impact to cheeky headlines, every element was designed to turn heads and challenge assumptions about plant-based eating.”

(Pic: Supplied)