The SSE Arena Belfast has renewed its partnership with Ticketmaster, celebrating 25 years of working together. 

Since its grand opening in 2000, the Arena has been Northern Ireland’s go-to venue for live entertainment, consistently leading the way in technology and fan experience.

As one of the UK and Ireland’s first arenas to go completely 100% digital, the SSE Arena has set the benchmark in adopting cutting-edge technology, including utilising Ticketmaster’s SafeTix.

These features ensure secure, contactless entry through NFC passes via Apple and Google Wallet, and also support the Arena’s commitment to a fully sustainable future.

Beyond ticketing, the Arena has also recently announced it is now eliminating single-use plastic cups, underlining its commitment to sustainability and innovation.

 An SSE Arena Belfast spokesperson said: "Ticketmaster has been with us every step of the way over the last 25 years.

“With their unrivalled reach, technology and team of experts, together, we’re making sure every fan experience is top tier - from buying a ticket right through to seamless entry.

“We look forward to many more unforgettable moments to come.”

 Keith English, Managing Director of Ticketmaster Ireland, added:"SSE Arena Belfast has always been ahead of the game when it comes to creating amazing live experiences for fans.

“We’re so proud to have been part of their journey for the past 25 years and to continue working together as the demand for live events in Northern Ireland continues to boom."