IPP, which has its UK&I headquarters in Coventry, has agreed a sole supply deal with Tayto Snacks which will see it move all pallet supply across Ireland into distribution centres, downtrade and supermarkets.

The beloved Irish crisp brand, which was established in 1954, has its production facility in Ashbourne, Co. Meath.

IPP provides an efficient pallet rental service across Europe, where pallets are continuously reused and repaired as part of the circular economy.

Once they have reached the end of their useful life, they are recycled as biomass.

Colin Keating, business development manager for IPP, said: “We’re delighted with this sole supply agreement which will strengthen our Irish business, being aligned with such an iconic local brand as Tayto Snacks.

“As a customer of IPP in Ireland, Tayto Snacks will benefit from both quality of service and quality of pallets, backed up with people dedicated to developing customer relationships and providing regular customer contact.”

Shelley Pierre, commercial network director for IPP, said: “As we grow and develop as a business, optimising synergies across our entire division has become a major focus.

“This agreement with Tayto Snacks, with a relationship developed in Ireland based on excellent customer experience, is a perfect example of this in practice.

“We look forward to working closely with Tayto Snacks in Ireland and driving efficiencies across its entire supply chain.”

Brian Hartigan, head of supply chain at Tayto Snacks, said: “We are delighted to be involved with IPP as our pallet provider and trust in their capability to deliver consistent value for us and our customers.

“Their sustainability programme is aligned with our own and with their local service and ability to grow in the Irish market, it is a partnership that we hope will develop further over the coming years.”