The UPSTARTS programme has held a showcase of work by the 22 participants of this year's programme.
The programme is a collaboration between ICAD and several agencies and studios, including lead partner, Core, at 1WML.
It is designed to nurture and promote Ireland's next generation of creative talent in advertising and design.
The 2024 class have for months collaborated closely with Ireland’s top creative professionals, gaining invaluable insights and honing their craft.
The showcase provided a platform to present their innovative projects to leading figures in the advertising industry, including some of Ireland’s most renowned creative directors.
Agencies and studios are keen to look for new talent in UPSTARTS.
The event opened with addresses from Rob Potts Executive Creative Director at Core, Bairbre McGlade ICAD Director and Executive Board Member.
Neil Rooney, Executive Director at ICAD, praised the participants for their dedication, creativity, and contributions to Ireland’s growing creative economy.
The evening also fostered networking opportunities, enabling participants to share experiences, connect with mentors, and explore future collaborations.
“This program is a testament to the incredible talent and diversity Ireland has to offer," said Rooney.
"It reflects our commitment to creating a platform where individuals from all backgrounds can thrive and innovate.
"It’s an investment in the future of creativity and inclusivity within our industry. Knowing that the next generation of talent, with their unique perspectives and voices, took their first creative steps in the industry here at Windmill Lane is a great feeling,” said Rob Potts.
Rooney added: “For over 25 years ICAD's Upstarts programme has been fostering and empowering emerging creative talent.
"This year’s cohort are exceptionally talented, and I’m excited to see how they’ll shape the industry over the coming years.”
The ICAD UPSTARTS programme is also supported by TBWA, BBH Dublin and The Mix.
Photo: Rob Murray, Catriona Ní Laoire, Grainne Kehoe, Aidan Greene, Nicola Gillen (from left to right)
