Vodafone Ireland will sponsor RTÉ's coverage of the 2025 Women's Rugby World Cup, RTÉ Commercial has confirmed.
The tenth edition of the tournament starts in England on Friday (August 22) and will run into September with an expanded 16-team format making it the biggest Women's Rugby World Cup to date.
The deal was brokered by Dentsu Ireland and will see Vodafone Ireland credits appear alongside all transmissions of matches on RTÉ television and RTÉ Player (live and catch-up). The Vodafone logo will also feature on all promotional adverts.
“As a brand that shares in RTÉ’s commitment to celebrating women in sport, we are delighted to have Vodafone Ireland onboard as our sponsor of the Women’s Rugby World Cup," said Dara Meaney, head of sales for RTÉ.
"The support of a brand like Vodafone Ireland helps to ensure that these athletes get the platform they deserve, and that Irish audiences get to enjoy every moment of the upcoming tournament.”
Gerry Nixon, head of sponsorship & insights at Vodafone Ireland, said: “Vodafone Ireland is delighted to partner with RTÉ on their coverage of the Women’s Rugby World Cup.
"As the proud main sponsor of Irish Rugby since 2016, we have seen firsthand the power of sport to unite and inspire.
"In partnership with Irish Rugby, we are calling on fans to ‘Join the Green Wave’ and to support our team for what promises to be an exciting few weeks of great rugby.”
Ciara Lawlor, business director, Dentsu Ireland, said: “It's such an exciting time for Irish women in sports right now.
"The Women’s Rugby World Cup is the perfect platform for Vodafone to step up and show their support of the Irish women’s team as they compete this August and September.
"Vodafone’s sponsorship of the coverage on RTÉ comes as part of a wider campaign celebrating this partnership between Vodafone and the IRFU.”
Earlier this year, EVOKE, Ireland's leading digital lifestyle brand, announced its new partnership with the Irish Rugby Football Union (IRFU) as an Official Sponsor of the Irish Women’s Rugby Team.
Photo: (l-r) Dara Meaney, Head of Sales, RTÉ. Ciara Lawler, Business Director, dentsu Ireland. Jacqui Hurley, Presenter, RTÉ Sport. Gerry Nixon, Head of Sponsorship & Insights, Vodafone Ireland. Thomas Heeney, Agency Sales Manager, RTÉ. (Pic: Fintan Clarke/Coalesce)
