The Chief Executive of the Independent Broadcasters of Ireland (IBI) has characterized the radio industry's fight to keep traditional radio in vehicles as a "David and Goliath" struggle.
The statement comes amid efforts by some car manufacturers to replace radios with direct online access.
The Irish radio sector has strongly opposed these attempts and is lobbying at the highest European levels to ensure that all new car models retain radios, fearing a shift to digital models.
Earlier this year, the European Broadcasting Union warned that the move towards connected vehicles could marginalise traditional broadcast radio.
They emphasised that radio should remain easily accessible in cars, advocating for practical measures like a dedicated physical or virtual radio button.
The Union highlighted that radio is the most listened-to form of entertainment in many European countries and expressed readiness to collaborate with the automotive industry to meet audience demands.
Speaking on RTÉ's Morning Ireland, IBI Chief Executive Michael Kelly stressed the importance of keeping radio "at peoples' fingertips and on the car dashboard."
He noted that over 40% of people in Ireland listen to radio while driving and that broadcast availability provides better service than apps, due to more reliable signals that do not break down.
When questioned about whether it was too late to reverse the trend given the prevalence of digital-only car models, Kelly described it as a "David and Goliath contest."
He explained that this was why European radio stations were united in their lobbying efforts. Kelly then emphasised the need for public support from representatives in the European Parliament and the Dáil, arguing that consumers should have the freedom to choose their broadcaster without being forced into subscriptions or giving up personal data.
Kelly called for a "level playing field," advocating for a simple button on the car dashboard to ensure radio remains an option.
He clarified that they were not opposed to other services like Spotify but wanted to ensure radio had a fair chance.
Kelly mentioned positive engagements with several car manufacturers, including Renault, Volvo, and Volkswagen, and expressed the intention to continue these discussions to promote the tried and tested reliability of radio.
While acknowledging that digital broadcasting might be the future, Kelly pointed out that only 8%-10% of people access radio through smartphones or apps, with the majority still using FM radio through traditional means.
