Influencer and creator marketing agency 23 The Agency has launched a PR and marketing arm to further its mission of helping brands to connect with audiences and customers through "creative strategies, best-in-class influencer marketing and innovative campaigns".
The division will be headed by Mark Rogers, who has spent the past 15 years at global beauty brand Benefit Cosmetics, where he served as head of marketing and executed campaigns and activations on digital, social and in store.
As head of marketing, Rogers said he was wants to "shake up the way in which things are done to cut through the noise, break down boundaries and take risks with exciting and innovative campaigns; all whilst still returning on investment."
Rogers joins 23 The Agency founder Siobhan Murray, who established the company in 2019. The firm now has a client list including Primark, H+M, Sky, Look Fantastic and many more premium brands.
Murray credits Rogers with being "a driving force" for her in originally setting up the agency, and said things have come full circle now that they are partnering on the next chapter of the business.
In Association with
23 The Agency offers a full suite of services, including social strategy, PR & events, marketing & retail strategy, and creative campaigns.
Photo: (l-r) Mark Rogers and Siobhan Murray. (Pic: 23 The Agency)
