The AA is to move into the life insurance market, with life and mortgage protection insurance available to new and existing customers.
The new products will also give customers free access to the ‘Best Doctors’ second medical opinion service. The doctors are all specialists in their field and have been voted by other doctors into the Best Doctors database. If necessary, a specialist in a particular condition will review a customer’s medical cases and provide them with an in-depth report — a second medical opinion on their diagnosis and treatment.
John Farrell of the AA said: “Entering the life insurance market was a fairly natural extension of the AA’s product suite. With a large customer base slanted towards urban professionals, there is a strong reliance on AA products as they reach critical milestones such as buying a home or having kids.
“We’re a company that’s always speaking with our customers and developing new products based on feedback, so we enjoy a strong loyalty rate. When a customer rang to see if we offered life insurance, we decided to ask some more customers what they thought. The response was so positive that we’ve decided to launch AA Life Insurance.”
The company says customers will be able to avail of such benefits as indexation, which annually increases cover at a set rate to counteract the effect of inflation, and specified illness cover.
In Association with
AA Ireland provides motor, home and travel insurance alongside technical and information services. AA Life Insurance will be underwritten by Aviva.
