Aer Lingus has launched an overhauled website that the firm claims will offer significant improvements the online booking experience for its customers.

The beta preview site, new.aerlingus.com, has been completely redesigned, while the booking process has been streamlined into six steps.

According to Aer Lingus, the key new features of the website include a new ‘Explore’ tool to help users browse destinations and tailor their trips according to budget, flight distance and the nature of the trip (e.g. sun holiday, skiing, shopping etc).

The ‘Farefinder’ feature lets customers see a full 30 days of prices in one go, while a ‘Pricelock’ feature can freeze any quoted short-haul fare for 24 hours for €5 per flight, allowing users to reserve a transatlantic fare with just a deposit.

The airline said that setting up a ‘My AerLingus’ profile will make the booking process quicker, as a user’s flight history, personal details and payment details are stored.

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Customers can also manage their bookings easier with the new design, which allows them to change their details and add extra purchases like car parking, travel insurance and pre-booked meals.

Check-in can be completed for all flights up to 30 days in advance of travel.

A new Aer Lingus mobile app is due to be released soon that will include many of the key benefits of the new website.

Aerlingus.com receives four million website visits each month and accounts for more than 80% of bookings made across its network.

Mike Rutter, chief commercial officer with Aer Lingus, said that in-depth consumer research was carried out to inform the website and booking platform revamp.

He added: “The innovative design and content places us well ahead of our principle competitors and represents a quantum leap versus the current classic site.”