Brand Coleen Rooney could reportedly be in line for a £6 million jump after her win in court against Rebekah Vardy in what became known as the infamous ‘Wagatha Christie’ trial.
Vardy sued Rooney seeking £3 million for libel after Rooney accused the fellow footballer's wife of leaking stories from her Instagram account in 2019 - an elaborate instagram investigation led Rooney to publicly claim "it's........Rebekah Vardy's account".
The trial garnered international attention from both the press and the public and it appears that Colleen Rooney’s brand is set to benefit from this attention as companies are reportedly lining up with sponsorship roles for the star to sign after the three-year legal battle.
Experts speculate that Rooney could earn multiples of the £3 million court costs that Vardy now faces, as companies will be eager to work with her due to the visibility the trial has brought the Rooney family.
Despite the horrors of the trial, experts acknowledge that more people are aware of the name Colleen Rooney and thus her brand and visibility in the market offers more opportunities for sponsors and possible collaborations.
The ‘Wagatha Christie’ trial, as it became known, featured across media in 2019 where insults were traded such as Vardy commenting that arguing with Rooney was "as pointless as arguing with a pigeon."
Experts acknowledge though that on the back of this trial win Colleen Rooney’s sales numbers will grow in size as she will be able to use the win to her advantage.
Rooney has a reported net worth of £25.5 million so this court win will strengthen that figure as her brand brings itself to a worldwide audience through the publicity garnered.
Rebekah Vardy could be set to profit from the result of the trial despite the initial monetary loss. The loss could see Vardy cast in the ‘mean girl’ role, something that might be an asset to brands depending on how they want to portray themselves to the public.
The trial result comes as Kai Rooney, son to Colleen and Wayne Rooney, signed a sponsorship deal with Puma earlier in the month, further boosting the family brand and overall wealth.