Builders' merchants Chadwicks Group has launched its new retail website as part of the company says is a €50m investment in digital transformation and ongoing branch upgrades.

Chadwicks.ie over 10,000 products and materials for sale and features real-time stock information, and options for one-hour click-and-collect or next-day delivery from 37 branches nationwide.

The Grafton Group-owned company said the website was designed to appeal to tradespeople and DIY enthusiasts.

"The launch of our website marks a significant day in our organisation and the wider construction sector. Traditionally, the construction industry has been slower than other sectors to embrace digital, but at Chadwicks Group we want to provide our customers with a complete and frictionless purchasing experience across the Chadwicks Group estate," said chief executive Patrick Atkinson.

"That’s why we are driving the adoption of digital throughout our organisation and putting significant investment in taking our business online and providing customers with an omnichannel experience. 

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"Our research shows that in particular trade customers want the flexibility and convenience of online ordering," he added.

"This new service will offer real convenience to customers at great prices backed by the knowledge and experience that construction professionals and DIYers have come to expect from the Chadwicks name."

Chadwicks Group operates 51 branches in Ireland. Revenue in 2021 was £544m and adjusted operating profit was £68.

The group accounted for close to a quarter of Grafton's group adjusted operating profit of £288m last year. Overall, Grafton reported turnover of £2.1bn in 2021.

Photo: Patrick Atkinson. (Pic: Robbie Reynolds Photography)