Cadbury, Coca-Cola and An Post have been announced as this year's headlines sponsors of Christmas FM ahead of its return next Monday (28 November).
The radio station, which plays Christmas music around the clock, has launched 'The Magic of Christmas' fundraising initiative, bringing together Banardos, Barretstown, Make-A-Wish Ireland and The Community Foundation for Ireland as its official charity sponsors for the next three years.
Christmas FM aims to raise over €1m for the charities in that time to help them support vulnerable children affected by poverty, abuse, neglect and bereavement as well as those living with serious childhood illness.
Now in its 15th year, Christmas FM has raised over €3m for a number of charities since it began broadcasting.
"Cadbury, Coca-Cola and An Post have returned as premier FM sponsors again this year and we’re delighted to have them on board," said Garvan Rigby, co-founder of Christmas FM.
In Association with
"Celebrating our 15th year on the airwaves is a significant milestone for us which we wouldn’t have been able to achieve without the BAI and our amazing listeners and volunteers who have supported us and our chosen charities throughout the years.
"We’re really looking forward to switching Christmas on in Ireland while also fundraising for our charity partners through The Magic of Christmas’ initiative. We would also like to thank Clayton Hotel Liffey Valley who have kindly donated the studio space this year.”
Maighréad Lynch, brand manager at Cadbury Ireland, said: “It’s fantastic that Barnardos, our charity partner, will be part of the Magic of Christmas fundraising initiative with the station this year as well as many other brilliant children’s charities who do such vital work across the country.
"Christmas is the time for generosity and showing you care and we are really excited to work with Christmas FM to help bring some festive magic and cheer this year while supporting many worthy causes."
Aisling Wilde, frontline activation country lead at The Coca-Cola Company, said: "Coca-Cola and Christmas have a longstanding connection and our sponsorship of Christmas FM for the fourth year allows us to bring the Coca-Cola Christmas spirit to the Irish airwaves again.
"Christmas always finds its way and after two years of restrictions, we can’t wait to start spreading the Christmas spirit across the island of Ireland.”
Richard Miley, marketing communications lead of An Post Mails & Parcels, said: “For us, at An Post, Christmas is about sending from the heart and spreading the magic of Christmas. That is why we are delighted to be once again working with Christmas FM, the station that is the sound of the season.
"The real magic is that we get to spread the Christmas message and also support the work of these wonderful charities.”
Photo: (l-r) Richard Miley, Coca-Cola brand manager Rebekah Hitchmough, and Garvan Rigby. (Pic: Christmas FM)
