Core, Ireland’s largest marketing communications company, has attained the Investors in Diversity Gold accreditation mark from the Irish Centre for Diversity.

Core is one of only six organisations in Ireland to hold the Gold award, and previously held Silver accreditations.

Jill Downey, Core’s chief sustainability officer, commented: “This isn’t the finish line, it will only push us further to make a greater impact."

The business operates a ‘Creative Framework’ which approaches the development of advertising campaigns with an inclusion and diversity lens, Downey added.

“The framework is a process and way of working which ensures the strongest representation of all societal groups within advertising campaigns,” she explained.

In Association with

“These campaigns produced by Core, in collaboration with client’s brands, have the potential to make a difference in how the public perceives inclusion and diversity within society.

"The framework has already made a significant difference since its adoption last year and this is evident in our work for the likes of HSE, The National Lottery, CSO, AsIAm and Sky.” 

Caroline Tyler, managing director at the Irish Centre for Diversity, observed that representation in marketing communications plays a vital role in setting expectations of each other in our society.

“Core and their team have demonstrated that they are focused on making a difference and we are really pleased to see them progress to Gold this year,” said Tyler.

“Creating more inclusive and diverse advertising and marketing campaigns will have a significant impact on this.”

Core said it recently worked with As I Am, Ireland's National Autism Charity. As part of World Autism Month, the ‘Same Chance’ campaign from AsIAm, developed with Core, asked for support to help the charity give the same chance to the 1 in 65 people in Ireland who are Autistic, and their families.

Core employs 330 people and consists of eight practices - Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom, and Zenith), Research, Sponsorship, and Strategy.

Photo: Back row (l-r): Core executives Stuart Matthews, Therese Prendiville, Catherine Fitzgibbon, Laura Mohan, and Alexander Glover. Front row: Aidan Greene, Barry Bedford, Jill Downey,  Caroline Tyler (Irish Centre for Diversity), Sarthak Sharma, and Alexander Glover.