UK Trade & Investment Ireland and PwC hosted a 'When Creative meets Technology' breakfast briefing today. The event focused on how the combination of creative and emerging digital innovation drives international development.

Dominic Chilcott, British Ambassador to Ireland saId: “The UK is a wellspring of expertise and talent as well as a market of over 60 million potential consumers. Last year, in London alone, nearly £1.5 billion was invested in tech startups. The economies of these islands are extremely interlinked - when one of us does well, it helps the other too.”

Feargal O'Rourke, PwC Managing Partner, Shirley McKay, Head of UK Trade & Investment Ireland and Dominic Chilcott

PwC panaging partner, Feargal O'Rourke said: "The UK has one of the largest creative industry sectors in the world. And as our nearest neighbour with a similar culture, a competitive tax system and a transparent regulatory environment, Irish creative companies have a superb expansion opportunity in the UK. This can include collaborating on digital and technical expertise as well as seeking a full scale merger or acquisition. As always, when expanding into foreign markets you don't want any surprises. It requires careful consideration to ensure you have the right marketing, business, tax and legal structures in place."

In Association with