CSR Spotlight: Core Plays Pivotal Role For Charities

/ 8th October 2018 /

At Core, our CSR Vision is ‘to help transform lives in a positive way and shape a brighter future’. We aim to do this by partnering with charities that we feel can help us to carry out this vision.

Beside fundraising, we believe it is important to play a practical role in helping our chosen charities. Each year, we send volunteers to help teach Junior Achievement Ireland programmes in primary and secondary schools across Dublin. We also have a group of volunteers who fly to Kenya as part of H.U.G.S., to the Child Support and Youth Resources Centre in Machakos, Kenya. Finally, we also take a very active part in Focus Ireland’s ‘Shine a Light’ campaign, where Core volunteers sleep rough for one night to help promote social awareness.

H.U.G.S.

H.U.G.S works in conjunction with Terry Child Support Centre in Kenya. It serves to give orphans and other less fortunate children access to a better quality of life through education, resources and amenities. So far, over 38 employees from across Core have taken the annual trip to Kenya for the life-changing opportunity to work with the children and share their knowledge with them.

Shine a Light Campaign

Each year we take part in Focus Ireland’s ‘Shine a Light’ campaign, which takes place in October. Core employees sleep rough for a night, raising funds for Focus Ireland. In addition, our CEO, Alan Cox, as well as other board members, join the Business Leaders’ Sleep Out initiative at Christ Church Cathedral.

We are always looking for new ways to support our charity partners. In 2016, Core placed an interactive digital screen in the window of Core’s HQ in Sir John Rogerson’s Quay. We chose to create a scene of a family who have become newly homeless. Featuring a mother and son, the duo appealed to people for help as they pass by the screen. And helping the duo – and homeless families around Dublin – could not be easier. The interactive screen allowed people to donate with one tap of their debit card on the contactless point in real-time. Straight afterwards, the screen’s interactive technology informed people where their contribution will be made – and just how much they’ve helped.

Junior Achievement

The key focus of Junior Achievement Ireland is to encourage school children to remain in education. Every year, 15 employees from across Core volunteer to go to inner city schools to meet and teach a Junior Achievement programme. Our main programme is called Our City and is aimed at third-class students. This year, we celebrated our third year partnership on the Our City programme by holding an event in Core and inviting students from a local school as well as Junior Achievement employees. Our employees volunteered their time to hold a workshop with the students, creating a media campaign for a health food shop.