The Curragh Racecourse and DMG Media Ireland have extended their long-standing partnership and will collaborate to enhance their association through a variety initiatives across all DMG Media titles.
The partnership will commence on the first day of The Curragh's 2023 racing on 25 March with the first of three races which will form the new DMG Media Race Series.
“The new stand and facilities at The Curragh Racecourse which were completed in 2019 are simply outstanding. We are delighted to partner with The Curragh – where champions are made," said Paul Henderson, CEO of DMG Media Ireland.
"DMG is the perfect partner to bring awareness at scale to this iconic course as it enters a new era of success. Through our wide portfolio of consumer and Business to Business brands we can deliver both racegoers and corporate clients to The Curragh."
Evan Arkwright, racing and sponsorship manager at The Curragh, commented: “We have enjoyed a great relationship working closely with Paul Henderson and his team and we are excited about a variety of new initiatives that will be added to the partnership this year across both the Irish Daily Mail and their many digital platforms to ensure we can communicate our key messages to attract a new audience to enjoy a memorable race day experience."
The Curragh is Ireland's premier horse racing venue and stages leading races such as the Dubai Duty Free Irish Derby, Tattersalls Irish 1000 and 2000 Guineas, Juddmonte Irish Oaks and Comer Group International Irish St Leger.
The County Kildare venue will stage 23 race days this year from March until November. The racecourse completed the construction of a new grandstand in 2019, which provides world-class facilities for all racegoers.
DMG Media reaches over 3.6m adults in Ireland every month through a portfolio of websites, magazines and newspapers including Business Plus, Extra.ie, EVOKE.ie, The Irish Daily Mail, The Irish Mail on Sunday, OneFabDay.com, RollerCoaster.ie and SpaceTo.ie.
Photo: (l-r) Grigal (trainer: Richard Brabazon/owner: David Sullivan), Jules Dixon, Paul Henderson, Ella McGrath, and Evan Arkright.