eir Business has teamed up with The European Tour for the third year in a row to become an official sponsor of the 2016 Dubai Duty Free Irish Open, hosted by the Rory Foundation.

The tournament takes place in the K Club, County Kildare, from May 19 to 22, and will bring many of the biggest international golfing stars to Ireland, including tournament host, Rory McIlroy.

The prize fund for this year is €4m, the highest value prize fund the tournament has offered to date, with the winner receiving €675,500.

Last year’s champion, Denmark’s Søren Kjeldsen, will defend his title, with more than 100,000 visitors expected at The K Club. eir Business, which offers communications solutions for businesses, was also a sponsor of the tournament in 2014, at Fota Island, and last year at Royal County Down Golf Club.

Commenting on the announcement, Lisa Kelly, head of marketing with eir Business, said: “The Irish Open is one of the sporting events of the year in Ireland and eir Business is very proud to support the tournament.

In Association with

“While it attracts international stars it also showcases the best of Irish golfers, professionals and amateurs. And so it has many synergies with our drive to support Irish businesses.”

Photo: Lisa Kelly, eir Business, and Rory Colville, championship director, Dubai Duty Free Irish Open