FISH Technologies, a data collection and marketing analytic company, has partnered with EventEase, Ireland's largest event company, to appear at events across Ireland in 2016 as part of its goal to expand services in Europe.

The FISH marketing platform aims to give event organisers the ability to maximise data collection, facilitate more active engagement and track all aspects of event behaviour in real time. FISH utilises technologies such as RFID, BLE, Mobile and QR to turn engaging, live-event experiences into effective event measurement.

In 2012, FISH introduced a 'Live Event Operating System' which allows event organisers the ability to own and control the data system for their events while fans can collect and share their contact details with participating brand partners. Event organizers that have embraced the system technology include the NFL, NASCAR, MLB, US Open Tennis and NBA.

EventEase is a main supplier of event accreditation materials for events in Ireland, having supplied for the Body and Soul festival, Dublin Comic Con, Forbidden Fruit Festival and Electric Picnic. However, the company hopes to grow, which is why it is linking up with FISH.

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