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You & Mr Jones’s acquisition of OLIVER expands OLIVER Ireland’s suite of client solutions, helping businesses stay on top of digital marketing trends, explains chief executive Mark McCann (pictured)

While traditional means of marketing are not to be dismissed just yet, if a brand isn’t maximising its digital marketing opportunities, even with the best of TV, print and radio presence, that brand is destined to lag miles behind its competitors.

New technologies are being rolled out almost daily, all designed to make the lives of marketers easier, but the whiplash speed and sheer complexity of new tools coming online can leave your head in a spin as you and your agency struggle to stay relevant.

Here at OLIVER Ireland, we have always kept on top of the latest digital marketing innovations in order to deliver the best possible solutions to our clients. Our in-house model is designed to challenge the traditional agency way of doing things by delivering better, faster and cheaper work on-site. It has paved the way for a wider discussion as to where the industry is heading, with OLIVER Ireland’s competitors undergoing a period of introspection while we continue to deliver results.

Game Changing

While the rest of the industry thinks itself to a standstill, 2019 has already seen huge developments for OLIVER, with brandtech giant You & Mr Jones acquiring a majority stake in the Inside Ideas Group (IIG), OLIVER’s parent company. With the two biggest current trends in marketing being brands using technology to make marketing much more efficient (better/faster/cheaper) and brands building in-house capabilities, the combination of You & Mr Jones and OLIVER is game-changing.

It brings together the market leaders in both areas and delivers a unique new solution for global brands looking to modernise and improve their marketing and advertising.

In Association with

Plugging OLIVER’s in-house model – including its sophisticated content creation and management technology platform – into the You & Mr Jones tech ecosystem is a very powerful combination. It will allow the two companies to create enterprise-level marketing solutions at an unprecedented scale. As David Jones, chief executive of You & Mr Jones put it, the merger will give OLIVER Ireland and its clients “access to the absolute latest, state-of-the-art capabilities in marketing technology”.

Digital Opportunities

The acquisition gives OLIVER Ireland the benefit of providing the latest support to clients who are trying to understand how to take advantage of opportunities in the digital space around blockchain and data to drive real revenue growth. It also gives OLIVER Ireland access to industry-leading technology.

OLIVER Ireland, on behalf of our clients, will be able to expand further its range of digital marketing products and services, and can benefit from the cost-efficiency of You & Mr Jones’s people-powered content creation models like those of Mofilm, theAmplify, VidMob and Pixlee.

Put simply, all of these mean that OLIVER Ireland has now has an increased ability to deliver high-volume targeted content, faster and cheaper than ever before. The best digital marketing solutions in the world will be available on demand to OLIVER clients. In-house, naturally.

• For more information on OLIVER Ireland’s suite of digital marketing solutions, visit ie.oliver.agency