Guaranteed Irish has announced the launch of Guaranteed Irish Month with a €300,000 awareness campaign, and urged consumers and businesses alike to look out for its 'i' quality mark.
The not-for-profit national business support organisation has rolled out the campaign to highlight the importance of supporting Guaranteed Irish brands and businesses.
Guaranteed Irish Month will be supported by marketing activity across television, broadcast and print, digital and OOH with publishers including Business Plus, RTÉ, Newstalk, the Irish Times, Dublin Gazette and Dublin Bus advertising.
Recent consumer sentiment carried out by RedC Research and Market Dynamics found that 79% of consumers agree that by buying from Guaranteed Irish businesses they are promoting a sustainable economy.
A further 77% agree that Guaranteed Irish stands out from other brands in its genuine support of Irish jobs, communities and the circular economy, and 69% agreed they reduce their carbon footprint by buying from Guaranteed Irish businesses.
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Guaranteed Irish members expect to increase employment by 5.5% this year as they navigate mass layoffs in the multinational tech sector and the cost-of-living crisis.
Furthermore, 99% agree that the Guaranteed Irish symbol successfully communicates how support for local businesses and communities can help develop a sustainable local economy.
Some 96% of members agree that the Guaranteed Irish symbol stands as the primary national symbol of trust and provenance, and 91% agree that they have benefitted financially by having the symbol on POS, packaging, marketing materials or digital communications.
Over half of Guaranteed Irish members (52%) now have a sustainability strategy, and the organisation has launched GuaranteedIrishHouse.ie as an initiative to support member businesses.
The online listing includes all elements of the supply chain required for a building, from raw materials to final furnishings, that can be sourced locally and help reduce the carbon footprint while supporting jobs and businesses in Ireland.
Guaranteed Irish supports over 2,000 businesses with a combined annual turnover of €14.75bn that themselves support 120,000 local jobs.
(Pic: Getty Images)
