Holidaymakers from countries most affected by Donald Trump’s trade tariffs are increasingly turning away from the United States as a holiday destination, according to new figures from global hotel search platform Trivago.

Johannes Thomas, Chief Executive of Trivago, noted a sharp drop in bookings to the US from key markets such as Canada, Mexico, and Japan — with double-digit percentage declines.

Travel demand from Germany has also weakened, with a notable single-digit decrease in bookings for US accommodation.

However, British interest in US travel appears to have held steady.

The downturn follows sweeping tariff measures introduced by the former US President, which initially targeted countries including Canada and Mexico.

Though some tariffs were temporarily paused amid market volatility, concerns about further economic fallout persist — particularly in export-reliant economies like Germany.

Thomas highlighted that American consumers themselves are feeling the pinch.

“The US market tends to be especially sensitive to economic uncertainty,” he said.

“With greater personal debt levels and close ties to financial markets, Americans are more cautious in the face of volatility.”

Trivago’s data shows that US-based travellers are cutting back on their holiday spending, increasingly choosing budget-friendly options and lower-star accommodations.

Economic concerns stemming from the trade war are also shaping broader travel trends.

Trivago reports a notable shift toward domestic tourism across both the US and the UK.

In the UK alone, domestic travel demand rose by 25% year-on-year for the peak summer period (July to September).

“In times of economic uncertainty, people tend to stay closer to home,” Thomas noted.

Among UK travellers, London tops the list for domestic destinations, followed by Edinburgh — where demand is up nearly 30% — as well as York, Blackpool, and Manchester.

The news comes as Ireland’s own tourism sector grapples with declining international arrivals.

Recent figures from the Central Statistics Office (CSO) show that overseas visitors to Ireland in February fell by 30% compared to the same month last year.

Visitors from Great Britain made up the largest group (49%), followed by travellers from the US (10%).

As global travel patterns continue to shift in response to economic and geopolitical uncertainty, Irish tourism and hospitality businesses may need to adjust their strategies to target growing domestic demand and emerging international markets.