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Big Blue enhances reseller incentives with IBM Partner Plus

/ 4th January 2023 /
John Kinsella

IBM has announced IBM Partner Plus, a new programme that the company says reimagines how the company engages with its business partners.

Big Blue is promising “unprecedented access to IBM resources, incentives, and tailored support to deepen their technical expertise and help speed time to market”.

The assistance and incentives is relevant to resellers, technology providers, independent software vendors and systems integrators

IBM explained that Partner Plus is central to its Hybrid Cloud and AI strategy.

IBM said that by growing technical expertise and demonstrating sales success, Partner Plus participants can progress to three tiers - Silver, Gold and Platinum - which unlock specialised financial, go-to-market support and education benefits.

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The enhanced IBM Partner Portal consolidates and tracks all expertise, revenue, and deals globally, offering each partner a clear line-of-site into their progression through the program.

Kate Woolley, general manager, IBM Ecosystem, stated: “IBM Partner Plus introduces a new way for IBM to deliver value to new and existing partners by helping them gain skills, grow faster and earn more.

“We’ve heard from partners that they want a simplified experience that helps them win with clients. I’m confident these changes will make IBM the partner of choice across the industry, and together we can drive growth for partners, clients, and IBM.

“The IBM Partner Portal gives partners real-time visibility into the incentives they are eligible for, predictability into potential earnings, and includes an automated deal share engine that helps them surface quality leads.”

The company said it is doubling the number of partner-facing brand and technical specialists to help them prospect and win additional client business.

To help broaden the market opportunity and create new revenue streams, IBM said it recently enabled partners in North America to resell IBM products through other cloud marketplaces.

IBM Partner Plus
Kate Woolley, general manager, IBM Ecosystem, stated: “IBM Partner Plus introduces a new way for IBM to deliver value to new and existing partners by helping them gain skills, grow faster and earn more."

Partners can advance through tiers to unlock benefits and demand generation programs which could offer them up to a threefold increase in total investment from IBM.

For new resellers, IBM is launching the IBM New Partner Accelerator, which provides onboarding, training, and other benefits during their first six months.

The company’s existing PartnerWorld is transitioning to the IBM Partner Plus platform from 4 January 2023, with the new incentive programme taking effect on April 1.

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