Johnson Brothers, based in Lisburn County Antrim, have secured a deal to distribute the eco-friendly Mum & You brand across hundreds of pharmacies in Northern Ireland.
Previously only available online, this new deal will see the brand's environmentally friendly nappies and baby wipes stocked in pharmacies including Gordons Chemists, MediCare, McKeevers Chemists, Clear Pharmacy and Bradley’s Pharmacy, with the promise of more outlets to follow.
The deal is the first of its kind for Mum & You in the UK as the brand grows in popularity.
Frances Kelly, Executive Head of Procurement & DRP at Johnson Brothers said: “We are thrilled to have secured this deal to distribute Mum & You products to stores for the first time. It adds another leading brand to our strong portfolio.
"Mum & You has been incredibly popular through online sales and we have very strong interest from potential stockists here so we expect them to sell well. It is such a great brand to be able to bring directly to customers here in Northern Ireland and we look forward to working with brand to build on the initial success.”
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Emma Mullan, Senior Innovation Manager at Mum & You said: “We’re a small company of mostly mums (and a few dads!) and our products are lovingly designed by mums, for mums.
"For the last 4.5 years, we have been creating products we wish we had; high quality, convenient and eco-friendly mum and baby products that work well for busy parents. We are really pleased to be working with Johnson Brothers and are very excited to see the products on shelves and in consumers’ hands in Northern Ireland.”
The brand’s top products will be available to purchase in-store, including their Nappychat Eco Nappies, Nappychat Eco Pants and their 100% Biodegradable Wipes, with selected stores offering a 30% discount for a limited time to celebrate the launch.
Mum & You’s baby wipes were the first in the UK to come with fully recyclable packaging, the wipes are also plastic-free and made from sustainably sourced, plant-based material.
Johnson Brothers is a local business that specialises in sales and distribution of leading pharmaceutical, foodservice and retail brands and has been trading since 1913.
