MediaCom Ireland, the media planning and buying agency, has won the Klarna Group account after a pan-European competitive pitch.
MediaCom is now Klarna’s retained media agency for Ireland, the UK, Spain, Italy, and France.
Under the contract, MediaCom says it will work with Klarna Group on media planning, optimising performance across the company’s paid digital media, and using wider communications strategies to identify growth opportunities in Ireland.
The Swedish fintech company officially launched in Ireland in 2021 as a ‘buy now, pay later’ finance provider.
Klarna’s presence in Ireland started with early-stage testing with Irish merchants and Irish consumers in May 2021 before launching officially with a starting group of five employees, with expansion planned in the near future.
In Association with
Athleisure brand Gym+Coffee and make-up and hair care retailer Luna by Lisa are among Klarna Group’s early domestic partners in Ireland.
Klarna recently announced that video game retailer GameStop is making Klarna’s Virtual Shopping services and Express Checkout available in Ireland, where GameStop leads its European operations, and launch in Italy and Germany.
With the Virtual Shopping feature, consumers are able to connect with GameStop in-store staff for live product advice and inspiration via chat and video calls.
GameStop consumers in Ireland have been able to ‘Pay in 3’ with Klarna since November 2021.
Simon Kennett (pictured above), chief client officer at MediaCom Ireland commented: “We are hugely excited at the opportunity to work with Klarna Group, a future-facing digital brand undergoing such fast growth here in Ireland.
“Klarna’s payment options are a powerful tool for online businesses, and we look forward to working with the Irish team to enhance their profile in Ireland and attract more customers.”
Colm Casey, Klarna Group marketing manager for the UK and Ireland, said: “To match the exponential growth that Klarna has experienced, we were looking for a partner with the structure, people, tools, and capabilities to support our continued acceleration across new and existing markets. We look forward to a strong partnership with MediaCom.”
