LEGO fans will be delighted to hear that the toy building company is set to open their first-ever store in Dublin this summer.
The company, which began with a toy duck and transformed into the famous brick we all know today, will locate this new store on Grafton Street.
A new 'Retailtainment' concept will be at the forefront of the new store, which blends physical and digital experiences that allow shoppers to immerse themselves in the famous LEGO brick, as well as create personalised products.
These will include:
- Minifigure Factory: The LEGO Minifigure Factory allows visitors to design and create a unique LEGO Minifigure - the perfect souvenir from your visit or gift for someone else.
- LEGO Expression, where visitors can have fun with LEGO Minifigures, who mimic their facial expressions.
- LEGO Pick a Brick Wall: The Pick a Brick Wall is a great way for fans to select the exact elements that they require for their builds.
- Store Associates: Whether visitors are picking out a gift, looking for the latest set or bringing your LEGO fan in for a special treat, Brick Specialists can help find a set that’s the perfect fit.
- Hands-on Play opportunities, including free build challenges and events each month.
- Build a Minifigure Tower mix and match from a wide selection of bottoms, tops, heads, hair pieces and accessories to customize minifigures.
- Exclusive LEGO models: Look out for eye-catching 3D LEGO models throughout the store inspired by the city of Dublin and Irish culture
"We have been looking for the perfect site in Dublin, so we were very excited when the opportunity came about to open on the vibrant Grafton Street," said Simone Sweeney, Vice President of Global LEGO Retail Development.
In Association with
"The new LEGO Store will be amongst some of the biggest and best brands in Dublin, in a shopping district loved by many local families and visitors alike. The city has been part of LEGO Retail’s expansion strategy for many years given the existing huge number of LEGO Fans in Ireland and the international customers typically found in the city."
The brand-new LEGO store in Dublin will offer the full range of exciting new products only available direct from LEGO stores and shop.lego.com including the likes of LEGO Boutique Hotel and LEGO Ideas Earth Globe.
"We are also excited to be revealing the new LEGO retail platform in this market with innovative retail-first experiences and a destination for product launches, events and a hub for our Irish LEGO fan community," Sweeney added.
DublinTown welcomed news of the toy giant locating to the capital, in a statement to BusinessPlus they said: "DublinTown warmly welcomes the official announcement today (9th February) that The LEGO Store is coming to the Grafton Street area. This vote of confidence will add to Dublin city centre’s family appeal and will significantly augment the district’s diverse and engaging offer. "
