RollerCoaster.ie, Ireland’s leading online pregnancy and parenting destination, has announced the launch of the Lupilu Baby Bundle, in partnership with Lidl Ireland.
The Lupilu Baby Bundle is a box filled with award-winning Lupilu new-born necessities that will be available completely free to those who subscribe.
Lupilu is Lidl’s own brand range of baby products.
Lidl’s Lupilu range features a large selection of high-quality items at low prices including nappies, wipes and toiletries, paediatrician-approved baby lotion, and organic food products made with 100% fruit.
The Lupilu nappies range was a Gold winner at the 2021 Pregnancy & Baby Fair awards.
In Association with
The Lupilu Baby Bundle also includes soothing creams and bathing products.
There is also a Lidl Plus coupon for a packet of Lupilu biodegradable wipes redeemable in Lidl stores nationwide, along with lots of other essentials to help parents and their new bundle of joy.
Liz Doyle, Head of RollerCoaster.ie, commented: “I am delighted to announce that RollerCoaster.ie is the chosen partner for Lupilu’s Baby Bundle campaign throughout 2022.
“Lidl’s baby brand Lupilu is one of the leading choices for Irish parents for its great quality and even better value, while RollerCoaster.ie is the leading and trusted pregnancy and parenting platform in Ireland.”
Orlaith McIvor, Media Manager at Lidl Ireland, stated: “At Lidl we understand that a new addition can bring so much happiness and enjoyment, not to mention several sleepless nights. We want to let parents know that we have all the essentials covered so they can focus on creating memories that last a lifetime.
“By shopping Lidl’s award-winning Lupilu range, parents can make significant savings with items available in-store all year round. Our shoppers can shop without compromise and without breaking the bank.”
RollerCoaster.ie has been dedicated to assisting parents on their journey through pregnancy and parenthood for over twenty years.
“This important partnership with Lidl Ireland will only strengthen its commitment to Irish families,” Ms Doyle added.
The Lupilu Baby Bundle will launch on Rollercoaster.ie in October.
Photo: Lidl's Orlaith McIvor (right) with Marian McConville, Senior Agency Account Manager, DMG Media
