Cosmetics company L’Oréal has unveiled the first at-home electronic eyebrow makeup applicator that provides users with customised brow looks in seconds.
Developed by L’Oréal in partnership with the tech company Prinker, a pioneer in printed, non-permanent tattoos, L’Oréal says Brow Magic makes professional-like results accessible at home.
Using 2,400 tiny nozzles and printing technology with up to 1,200 drops per inch (dpi) printing resolution, L’Oréal Brow Magic is the first handheld, lightweight, electronic brow makeup applicator to provide consumers with their most precise brow shape in seconds.
Using L’Oréal’s Modiface AR technology, L’Oréal Brow Magic scans the user’s face and makes recommendations for microblading, micro-shading, or filler effects.
L’Oréal’s Guive Balooch commented “We often find a brilliant technology that is being applied to something outside the beauty realm. Combining L’Oréal’s heritage of beauty with these advanced technologies allows us to create entirely new beauty gestures.”
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How to use the device:
● Open the L’Oréal Brow Magic app and scan face with the Modiface brow reader
● Select desired shape, thickness, and effect
● Brush the L’Oréal Brow Magic primer through brows
● Move the printer across the eyebrow in a single, sweeping motion
● Apply a topcoat finish to lock in the look
The eyebrow look created by L’Oréal Brow Magic can be removed with a standard makeup remover. L’Oréal Brow Magic is expected to launch in 2023.
At the CES 2023 tech trade show in Las Vegas, L’Oréal also showcased a handheld, computerised makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility.
Under development by L’Oréal scientists and engineers, HAPTA is a handheld, ultra-precise smart makeup applicator for users with limited hand and arm mobility, offering them the ability to steadily apply lipstick at home.
The company said HAPTA will incorporate technology originally created by Verily to stabilise and level utensils to give people with limited hand and arm mobility the ability to eat with confidence and independence.
A combination of built-in motion controls plus customisable attachments give the user an improved range of motion, increased ease of use for difficult-to-open packaging, and precision application that is otherwise hard to achieve.
HAPTA is equipped with a magnetic attachment that allows for easy ergonomic use enabling for 360 degrees of rotation and 180 degrees of flexion.
A clicking feature allows the user to intuitively set the intended position, stay in position during use, and allow for the user to lock in customized setting for future use.
HAPTA comes with a built-in battery and device charging.
The device will be piloted with L’Oréal-owned Lancôme in 2023, first with a lipstick applicator followed by additional makeup applications in the future.
“Inclusivity is at the heart of our innovation and beauty tech strategy,” said Barbara Lavernos, deputy CEO in charge of R&D at L’Oréal. “We are dedicated and passionate to bring new technologies powering beauty services that augment and reach every individual’s ultimate desires, expectations, and unmet needs.”
