Love Irish Food has announced the launch of its €150,000 2023 Brand Development Award in partnership with radio, digital advertising tech and outdoor advertising group Global.
The winning Love Irish Food member brand will be awarded a fully funded national outdoor advertising campaign from Global through its national retail network as well as a creative bursary and digital content supported by Ownes DDB and Marketing Network, respectively.
The winning brand will also receive trade marketing support from Checkout Magazine. Love Irish Food and Global will collaborate with and support the winning brand to plan a campaign that will optimise their business and marketing objectives for the year ahead.
To enter, Love Irish Food member brands must register at loveirishfood.ie. Registrations are open until 27 January. The second phase involves a completed submission to be submitted by 5.30pm on 24 February 2023.
“I am delighted to share that the Love Irish Food Development Award has been launched again in 2023. Here at Love Irish Food, we are acutely aware of the challenges Irish businesses are facing because of dramatic increases in input cost," said Kieran Rumley, executive director of Love Irish Food.
In Association with
"This unique Irish food industry award helps Irish SME brand producers face these challenges by providing them with the supports they need and a unique opportunity to advertise to Irish consumers on a national level.
“Love Irish Food’s mission is to promote authentic Irish food and drink brands, all while supporting 12,000 jobs in our economy. The Brand Development Award illustrates how Irish SMEs are championed with the winner of this Award highlighted through an impactful advertising campaign worth €150,000, enabling them to reach their target consumers.”
Antoinette O’Callaghan, marketing manager at Global, added: “Our collaboration with Love Irish Food on the Brand Development Award has demonstrated the power of advertising on the path to purchase for small Irish brands.
"This Award delivers an opportunity for a developing Irish brand to significantly grow its brand awareness and consumer base. We continue to be impressed by the high quality of Irish brands and the passion of their makers. We look forward to reviewing the entries once again this year.”
The judging panel comprises of Rumley and O’Callaghan. A shortlist of competitors will then be interviewed by the judging panel with the winner announced on 6 March 2023.
Nicholas Dunne, founder of 2022 Love Irish Food Brand Development Award winner Killowen Farm, said: "As a family-owned Irish business, the Love Irish Food Brand Development Award offered us the unrivalled opportunity to promote our business on a national scale using the expertise and networks of Love Irish Food, Global and Checkout Magazine.
"The Award has had a significant impact on our business. I would like to thank the judges for selecting us as the 2022 winner and would strongly encourage other Love Irish Food members to enter this year’s competition, to be in with a chance of receiving the 2023 Award.”
Photo: (l-r) Kieran Rumley and Antoinette O'Callaghan.
