Maxol has announced the launch of its loyalty app, which will implement FuelPay, a feature that allows customers to pay for fuel from their vehicle.
The Maxol Loyalty App is the result of extensive research and a six-figure investment by the forecourt retailer, which claims it is the most technologically advanced app in its sector.
FuelPay works by using geo-fencing and the user's phone GPS to determine which service station the customer is located at, and customers can turn on the fuel pump with their phone by entering the specific pump number on the app without exiting their car.
The app, designed and developed with Liquid Barcodes, a loyalty technology company specialising in the convenience store and food services industries, will be available to customers across 76 Maxol locations in Ireland.
Maxol said the loyalty proposition was conceived following in-depth research on global best practice and includes two main elements: "digital stamps" to reward frequent purchases of coffee and car washes, and "stars" to reward recent visits and customer referrals who sign up for the app.
In Association with
The company added that a wide range of other services, including station finder to help customers locate their nearest Maxol service station, and the Maxol Engine Oil Advisor feature.
"As a family-owned Irish company we have a strong network of loyal customers," said Brian Donaldson, Maxol Group CEO. "This app is another milestone in continuing to reward and retain loyal customers and help move our business forward, both digitally and technologically.
“This is the only app in Ireland that offers FuelPay, a first to market and easier way for consumers to pay for fuel. FuelPay will also be available shortly for all Maxol fuel card customers.
"It will enable Maxol to gain a deeper insight and understanding about our customers, how they shop in store with us, and help us drive a stronger emotional engagement with them. Having a loyalty programme on a digital platform enables us to help make shopping easier and more convenient for our customers, encouraging them to shop more often with us.”
Users who download the Maxol Loyalty App will receive a free cup of ROSA coffee, and the first 18,000 customers to sign up will receive an extra reward.
Maxol also wants to sign up Gold Star members, with customers using the app who spend €5 in-store or €30 on fuel eligible to receive a gold star, and those who collect 10 gold stars over a certain period eligible to become a Gold Star member, giving them access to additional offers.
Maxol has invested more than €210m in expanding and upgrading its service station network over the past decade, acquiring 23 freehold properties and completing large-scale developments of 25 others, together with 50 smaller site projects.
Photo: Maxol CEO Brian Donaldson launches Maxol’s Loyalty App, the first in Ireland to offer FuelPay a feature that allows customers to pay for their fuel, from their vehicle, in the palm of their hand. (Pic: Fennell Photography)
