DMG Media Ireland has been named Sales Team of the Year while RollerCoaster.ie won Media Brand of the Year at the Media Awards 2022, which took place at the RDS on Thursday evening (28 April).
DMG Media, the publisher of Business Plus and the Irish Daily Mail, also won Silver awards in the Best Use of Sponsorship for EVOKE.ie's support of the FAI Women's Cup and in Best Use of Data categories.
The company's work with Cadbury on the Take 5 campaign for Snack bars won a Bronze prize in the Best Sales Initiative category on a night where the Omnicom Media Group (OMG) landed the Gold.
OMG was recognised as Agency Network of the Year, while its subsidiaries OMD and PHD Media picked up nine Gold awards between them, including Grand Prix and Media Agency of the Year (ROI or NI) honours for PHD.
PHD also won Gold in Best Long Term Media Strategy for its work with Boys & Girls for its work with Škoda, Best Collaboration between Agency and Media Owner for its collaboration with Virgin Media on the 'Guinness: Connecting the sofa-stranded at Christmas', and Best Use of Sponsorship for its Guinness #Neversettle campaign for the Women's Six Nations.
In Association with
The company's Leah Hughes also came out on top in the Rising Star category, while OMD triumphed with Gold awards in the Best Use of Data, Best Use of Audio, and Best Use of Cross-Platform Out of Home categories.
Former Havas Media Ireland CEO and long-time consultant Graham Taylor was named Media Hero, and Gold awards were also won by Havas, Mediacom, Spark Foundry, Mindshare and PosterPlan, and Mammoth.
MEDIA WARDS 2022 WINNERS
Grand Prix
PHD Media Diageo Guinness, Guinness #Neversettle
Media Brand of the Year
GOLD Rollercoaster.ie
SILVER Sky Media
BRONZE The Business Post
Sales Team of the Year
GOLD DMG Media
Best Sales Initiative
GOLD Clear Channel
SILVER Global Ireland
BRONZE DMG Media Take 5 with Cadbury Snack
Best Use of Sponsorship
GOLD PHD Media Diageo Guinness
SILVER DMG Media EVOKE.ie FAI Women's Cup
BRONZE Mediacom Boots Ireland
Best Use of Data / Analytics / Econometrics
GOLD OMD Virgin Media
SILVER DMG Media - Text Mining: Sentiment & Topic Analysis of Open Ended Research Responses
BRONZE Havas Media
Best Media Campaign - Launch
Sponsored by DMG Media Ireland
GOLD Havas Media Ireland Science Foundation Ireland
SILVER Carat Ireland Cadbury Caramilk
BRONZE OMD Renault Arkana
Media Agency of the Year (ROI or NI)
Sponsored by DMG Media Ireland
GOLD PHD Media
Best Use of National Print and Digital
Sponsored by Newsrands Ireland
GOLD Mammoth Tourism Northern Ireland
SILVER PHD Media Diageo Guinness
BRONZE Mediahuis TG4
Best Long Term Media Strategy
Sponsored by The Business Post
GOLD PHD Media with Boys & Girls ŠKODA
SILVER Starcom SuperValu
BRONZE Starcom The National Lottery
Best Media Campaign Medium / Small
GOLD Mediacom Sky
SILVER Mammoth Queen's University Belfast
BRONZE Wavemaker Kopparberg Cider
Best Media Campaign – Large
GOLD Spark Foundry - HSE
SILVER Mindshare Irish Cancer Society
BRONZE PHD Media Diageo Guinness
Best Collaboration between Agency and Media Owner
GOLD PHD Media & Virgin Media Diageo Guinness
SILVER Dentsu & RTE IKEA
IBRONZE Carat Ireland & RTE Electric Ireland
Best Research Initiative
GOLD Mediacom Dulux
SILVER Mindshare
BRONZE Havas Media
Best Use of Content / Creative
GOLD PosterPlan & Mindshare Brennans Bread
SILVER Carat Ireland & RTE Electric Ireland
Agency Network of the Year
Omnicom Media Group
