Following on an agrifood trade mission to south-east Asia, Musgrave Group has concluded a deal to supply hundreds of products from its SuperValu own brand range to RedMart in Singapore, a local groceries firm.
The trade mission, led by agriculture minister Charlie McConalogue, saw Ireland gain access to the Singapore market for all meats, while in Japan the mission focused on Ireland’s current application for access for poultry meat products to local markets.
Earlier efforts in Japan have resulted in significant new market access for Irish beef, sheep meat and pig meat products in recent years, with poultry the one meat standout at present.
Bord Bia chief executive Michael Murphy commented: “We’ve already had huge success on this leg of the trade mission, launching Irish beef and lamb into retail in Singapore, and we now welcome the news that Musgrave has a significant listing with this leading online grocery platform.
“Bord Bia is delighted to have helped facilitate this new listing for Musgrave, which gives Singapore consumers access to a huge range of fresh quality Irish food from a single consolidation point. We believe this opportunity will help to unlock further commercial opportunities for Irish food and drink companies in South East Asia.”
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According to minister McConalogue, the trade mission showcased Ireland’s vision for a food systems approach to sustainable development in the sector, Food Vision 2030, with a range of engagements with commercial stakeholders in the Japanese and Singaporean markets and their Irish suppliers.
McConalogue said: “Japan, Singapore and the wider South East Asian area are really important markets with educated and informed consumers. The markets are focused on securing high quality and safe food, a demand which matches the quality food produced by Irish family farmers.
“Ireland’s relationships in the region are going from strength to strength. This trade mission has confirmed that the Irish agrifood sector is very well placed to meet the sophisticated needs of consumers in these markets. Irish exporters have made significant gains in recent years in both these markets, developing relationships and reputations with key stakeholders and there continue to be significant opportunities for Irish business.”
The Japan and Singapore legs of the mission conclude today, with the minister returning to Ireland, and the final leg of the mission, which is to Vietnam, will be led by junior minister Martin Heydon.
