Corporate gifting company &Open has entered the UK market with On-Demand, a curated marketplace that gives businesses of all sizes the flexibility to gift in an instant and the freedom to pay as they go.

Unlike &Open’s enterprise offering, On-Demand allows anyone to sign up immediately and send a gift within minutes.

As well as adopting a pay-as-you-go system, &Open has also introduced performance tracking to enable customers to see how impactful these gifts are on customer loyalty as well as on their relationships with corporate partners.

The platform has hundreds of gift options, 95% of them exclusive to &Open, ranging from cocktails to flowers, hot sauce to puzzles.

Suppliers include The River Cafe, Coco Chocolatier, Dr Barbara Sturm, Bloom & Wild, Biscuiteers, Trudon and Fornasetti.

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The On-Demand site allows customers to filter their searches based on a range of factors, such as price, interest and locality. It also includes a feature to aid customers to focus their searches on specific occasions, for example personal milestones, anniversaries or birthdays.

&Open launched the On-Demand service in Ireland and the US in October and says it has increased the number of vendors available on the platform by 15% since launch.

Earlier this year, &Open announced a $26m Series A funding round led by Molten Ventures, with participation from First Round Capital and LocalGlobe, bringing total capital raised to $33m.

The company was founded in 2017 by Jonathan Legge, Mark Legge and Ciara Flood, with the aim to inspire brand loyalty by way of better gifting.

CEO Jonathan Legge commented: “At &Open, we’re putting the emotion back into gifting in an effort to show people they matter. Receiving something thoughtful from a brand they have invested in makes customers and clients feel seen and valued. For brands and SMEs that means making it easy to send thoughtful, unique gifts that reach them in smarter ways.”

Image: Company founders Jonathan Legge, Mark Legge and Ciara Flood