Law firm Ronan Daly Jermyn has launched a full rebrand, revamping its logo, website and identity with a modern look and shortening its name to RDJ.

The firm says that the ‘straight-talking tone’ and fresh look of the new brand, developed in collaboration with brand consultancy RichardsDee, aims to set RDJ apart from the competition in a sector where it is often difficult for law firms to stand out from the pack.

RDJ says it has reputation for combining deep sectoral expertise and a straightforward approach to deliver long-lasting business impact for colleagues and clients.

The law firm’s new brand promise is Legal Insight. Human Intelligence. Business Impact.

“This is an exciting time for the firm” said managing partner Richard Martin (pictured). “The new RDJ brand was conceived following extensive engagement with our clients and our own people. It is an authentic reflection of who we have become over many years of working with the best talent for the benefit of our clients’ business.”

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RDJ marketing director Linda Kelleher commented: “Our new brand is an accurate representation of who we are, our culture and our values. It represents a vision not just for our firm, but for our people, our clients and our industry.”

Celine Dee, strategy director for RichardsDee, said: “It became evident from our engagements with RDJ clients, employees and partners that their differentiation lay in their deep domain expertise, approachable and straightforward culture and proven ability to positively impact businesses.

“We were determined to reflect this in the new branding. I am confident the rebrand will support RDJ’s strategic ambitions and strengthen their reputation as a great business to work with, and for.”