Shannon Airport's summer 2022 marketing campaign has been shortlisted in the Best Use of Mobile category at the Digital Marketing Awards, which recognise creativity and innovation across digital content creation, advertising, mobile media and more.
The campaign was produced by creative agency Connelly Partners in collaboration with the Shannon Airport Group marketing team and featured a 360-degree interactive social post across Facebook.
The post was used to promote the Shannon Airport 'Ultimate New York Weekend' competition, and asked viewers to pan across and answer what destinations they could find within the image of suitcases in a bedroom.
Commenting ahead of the awards, Tim Ryan, head of marketing for the Shannon Airport Group, said: “We are delighted this campaign is up for ‘the best use of mobile’ award. We are up against some tough competition with Guinness, Bulmers, VHI, Specsavers, An Post and uGlow.
"The concept was based on making people smile and driving that interaction between us and our audience. We are extremely fortunate to work with Connelly Partners, who have been instrumental in conceptualising and producing this campaign.”
In Association with
The winners will be announced at a gala dinner this Friday (11 November) at the convention centre at the Radisson Blu Royal Hotel in Dublin.
Photo: Shannon Airport.
