Retailer payment system Square has agreed product placement terms with RTE for it Square Stand and Square Terminal  in Vino’s, the wine bar in RTÉ’s Fair City.

Square will be the method of payment in the restaurant run by Paul Brennan (pictured) initially for six months.

The deal was brokered by RTÉ Media Sales and Dentsu’s Story Lab.

Now in its 33rd series, Fair City is Ireland’s longest running soap and broadcasts on RTÉ One Sunday, Tuesday, Wednesday and Thursday nights at 8pm.   

Jason Lalor, executive director at Square Europe, commented: “In 2016 Square made Ireland its European headquarter and our team has been growing continuously since then. We are proudly based here and even prouder that our Square Stand and Square Terminal will now be part of the fabric of the iconic Fair City. It’s great to see that the show continues to not only reflect reality but demonstrates the latest in retail technology.”                         

In Association with

Gerry McGuinness, commercial partnerships manager at RTÉ, stated: “Vino’s is frequently visited by many characters in the soap and the presence of a mobile payment system is appropriate and a reflection of real life. RTÉ looks forward to a rewarding partnership with Square and Story Lab.”

Sinead O’Connor, head of Story Lab Ireland, added: “Fair City has been a reflection of Irish life over the last 30 years and the evolution of retail has played out in storylines through the decades. Square is part of the fabric of Ireland today so it’s perfect that the Square Terminal and Square Reader are now part of the furniture of Fair City at retail spaces like Vino’s.”

Square’s business tools enable merchants and enterprises to start, run and grow their businesses from one place. It includes solutions such as e-commerce tools, software specially designed to manage complex restaurant and retail businesses, or personnel management tools, among other services.

Square is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services. Squareup International Limited, operating under the Square brand name, is an authorised entity subject to the supervision of the Central Bank of Ireland.

Square says that businesses can access their funds as soon as the next working day and only pay a transaction fee when they accept a card or mobile payment.