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New Staycity facility in Dublin majors on gym appeal

Staycity Gym
/ 25th September 2022 /
George Morahan

Aparthotel operator Staycity Group has unveiled a new job at its largest location to date in Dublin city centre.

The 340-room property on Little Mary Street is equipped with a gym provided by Gym Gear, which the serviced apartment firm said was an essential part of its offering.

"Our latest Staycity Aparthotel in Dublin is our biggest property to date, so it was essential that we incorporated a gym that would not only meet the requirements of our guests, but that would also be robust enough to handle regular and sustained use," said Nasser Shaher, director of procurement at Staycity Group.

“The gym certainly meets the needs of our corporate and leisure guests alike. It is a cutting-edge gym, and it offers a range of workout options.”

UK company Gym Gear has been Staycity's gym supplier for six years, fitting out nine gyms at Staycity complexes, with more planned for the coming months.

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"As a fitness solution provider, we are seeing an increasing trend in all types of leisure providers who are looking to incorporate gyms in their offering, from boutique hotels through to aparthotel groups like Staycity," said David Bullock, director of Gym Gear.

"A regular workout is becoming an essential part of people’s daily routine, as health and well-being are increasingly front of mind for us all.

Staycity Gym
Staycity's Nasser Shaher.

Staycity Investment Holdings Ltd, Staycity's ultimate parent company, made a loss of €13.1m in 2020 as Covid-19 decimated the travel and hospitality sectors, according to the most recently available accounts.

The group maintained an occupancy rate of 50%, with revenues down €35m or 46%, and total losses amounting to €25.5m after depreciation (€5m), interest (€2.4m), tax (€200,000) and exceptional costs (€4.5m) from early loan repayments, and refinancing and equity raise costs.

Group net assets declined by €15.1m as a result of the operating loss, but the damage was softened by an €11.8m increase in cash assets, while liquidity available to the group in December totalled €57.6m in undrawn facilities and shareholder commitments.

During the financial year, Staycity Investment Holdings refinanced its €22.5m debt facility, adding €33m from OakNorth Bank plc as well as €30m in equity and convertible loan notes from the Irish Strategic Investment Fund, €7m from shareholders, €10.5m from other stakeholders, and €2m in loans from the French government.

Staycity operates in the UK, France, Ireland, Germany and Italy, and the company employed some 450 people between directors, administration, finance, IT, project, sales, managers, front of house, reception, housekeeping and operations in 2020.

Photo: The gym at Staycity Aparthotels' new location on Little Mary Street in Dublin.

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