Grocery chain SuperValu has established a financial services division to launch home and car insurance products. The new division has opened positions for 20 jobs.

SuperValu will reward shoppers who sign up for home or car insurance with money-off vouchers of up to €20 to spend in-store and the opportunity for a 30% multi policy discount.

SuperValu’s Home Insurance product offers a 20% discount if the policy holder has a monitored burglar alarm, a 24-hour Home Emergency Assist Helpline and up to €1000 in SuperValu Vouchers to replace freezer contents. The company's car insurance product includes breakdown assist and home-start. It also offers protection for possessions in a customer’s car for up to €300.

SuperValu managing director Martin Kelleher said: "With trust in financial institutions at record lows, we had a lot of interest from customers who were looking to avail of a range of services from SuperValu beyond our traditional food offer."

Customers looking to purchase SuperValu home or car insurance will be able to buy online at www.supervalu.ie/insurance or by calling 1890 719 425.

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