Financial planning group SYS Financial has appointed Keith Dundon as head of financial services.

In his new role, which he commenced in October, Dundon's leads SYS Financial’s advisory services, oversees sales strategy, manages revenue growth, and fosters client relationships.

Dundon has a robust track record in tailoring financial solutions, and SYS said he would play a critical role in fulfilling its commitment to client-focused growth in the role, which he started in the role in October.

During his career with SYS Financial, Dundon has gained experience across corporate financial services, private client wealth management, and personal financial planning. His qualifications include QFA, RPA and PTP.

“We are thrilled to appoint Keith as our Head of Financial Services," said Tony Delaney, CEO of SYS Financial.

"His deep understanding of our business and commitment to exceptional client service make him the ideal leader to drive our financial services division forward.

"Keith’s insights and dedication to quality will greatly enhance our capabilities and support our growth in the years to come.”

Established in 2015, SYS has more than 8,000 clients and manages €500m in assets.

The company has 60 staff across seven offices nationwide and offers services to employers, private clients and families.

In March 2024, SYS Group launched SYS Mortgages, a new mortgage division with ambitious plans to become a major force in the mortgage broker sector.

Turnover at SYS Group increased from €2.9m to €3.7m in 2023 while operating losses widened from €393,400 to €595,300 due to higher administrative expenses,

Photo: Keith Dundon. (Pic: Supplied)