Accountancy firm Fitzgerald Power has updated its branding with the assistance of design agency Totem.

Totem, which operates from Waterford and Cork, said the new look “successfully positions Fitzgerald Power as unrivalled contemporary strategists and advisors”.

Creative director at Totem Colin Byrne said: “Fitzgerald Power needed a brand identity that would authentically portray who they are and move the conversation along from what they do, to position them around why it matters. They invest their time and resources in areas in which they can create the greatest value for clients. And our job was to encapsulate this in a potent brand promise: ‘Adding Value. Always.’

“The brand hones in on the company’s three core strengths: insight, speed, and context. Using a vibrant palette of pink, purple and navy, a contemporary monogram was created where three distinct shapes, reflecting the core strengths, combine to form the FP initials.

"In a largely traditional industry, Fitzgerald Power’s new brand showcases the creative personality and outside-the-box thinking of the team."

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Managing partner at Fitzgerald Power Stuart Fitzgerald added: “The exciting new brand that has helped us clarify our business objectives and communicate our services. The website perfectly captures our added value services as well as our personality and approach.

"Our new brand identity along with our ambitious growth strategy, has energised the entire firm as we look to grow our client base by a further 15% in 2022.”

Photo (l-r): Stuart Fitzgerald and Colin Byrne (Pic: Patrick Browne)