Twitter has announced the launch of Moments, a new feature to allow users to follow editor-curated content in a simple way.

Moments curates popular stories in a new section of the app. Users can choose to follow an event, ranging from sports to news stories, and the best tweets will appear in their feed. When the event ends, the tweets relating to it stop being curated.

Moments will appear as a new tab on the app and website. The magazine-style layout is compiled of the best of Twitter news, and all users can see it even if they haven’t built their own list of people to follow.

Moments is an effort to attract new and occasional users to Twitter, and is the result of 10 months of research.

While many people love Twitter, its sprawling scale means that a new user may not get the micro-blogging site at first. While regular users have complied a list of people to follow based on their interests, a new user could feel lost and confused about the point of Twitter when they first join.

In Association with

In recent months, Twitter’s share price has dropped as the company has proved unable to pass 300 million users per month. Moments is Twitter's second big announcement this week, after revealing co-founder Jack Dorsey’s return as CEO yesterday.

Twitter announces Moments

 Content Creation Craze 

Twitter joins other social media companies like Snapchat and Facebook in creating editorial-driven content.

A group of curators, including former AL Jazeera journalist Andrew Fitzgerald, will organise the content for each Moment. Twitter is inviting media partners to make Moments of their own. Current partners include BuzzFeed, Fox News, Mashable, the New York Times, Vogue and the Washington Post. Partners curate their own moments and then share them on Twitter and on their own sites.

Fitzgerald told Nieman Lab that the editors will adopt newsroom-like practices for verifying tweets on breaking news. Twitter has said it is rolling out Moments in the next few hours, first to the US and then elsewhere.

Reddit's UpVoted News Site

Reddit today announced the launch of their own news site, UpVoted. UpVoted will curate news from Reddit, where news organisations often find news stories, and publish it on its new site.

An editorial team led by Vickie Chang, who used to work for MySpace, will find the best stories on Reddit, verify them and write articles on them.

In a statement to Wired, Chang said: “The stuff our community creates on a daily basis blows our mind. Unfortunately, rather than telling that story, some news outlets take our users’ content and repackage it as their own. We think our users’ stories need to be told, but with them at the centre of it.”

The move is a way for Reddit to capitalise on its strength as 'the front page of the internet' and provide a more friendly platform for advertisers who may have shied away from the Reddit community.