Virgin Media Business has announced a new marketing partnership with field marketing company FMI.

Under the new agreement, FMI will be the sole provider of field sales for Virgin Media Business in Ireland. FMI has previously delivered award-winning campaigns across a multitude of channels for a number of sectors, including FMCG, consumer electronics, telco and government.

Headquartered in Dublin, FMI also has offices in Belfast and Cork.

The agreement signing ceremony was held in Virgin Media HQ in Eastpoint Business Park. Among those present were Aidan Darcy, director of Virgin Media Business, and Nicola de Beer, managing director of FMI.

“This agreement marks a significant step for Virgin Media Business as we expand our operation to more towns and cities across Ireland, and grow our business in new directions,” said D’Arcy.

In Association with

“By partnering with FMI, we’ll be able to deliver exciting new best-in-class field and marketing experience for each new business customer.”

Nicola de Beer said that her firm was excited to be selected by Virgin Media Business as its preferred marketing partner. “Virgin Media Business is becoming increasingly more popular, especially among startups and SMEs,” she added.

Photo: (l-r) Russell McQuillan, Virgin Media Business; Paul Farrell, Virgin Media; Nicola de Beer; and Aidan D’Arcy (Pic: Julien Behal)