Visa has launched its ‘Creator Program’, an initiative to help the new generation of creators including artists and musicians to scale their business through NFTs.

The company said the one-year programme is aimed at digital-first creators looking to accelerate their businesses through NFT commerce.

Applications close on 11 May 2022.

According to Visa, some 50 million artists, musicians and creators around the world publish content as a source of income.

The Creator Program is aimed at digital-first artists, musicians, fashion designers, and filmmakers who want to try to accelerate their small business through non-fungible tokens (NFTs).

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Because NFTs can establish ownership and authenticity of digital goods and media, like images, videos, and music, they can help creators generate revenue and grow their business.

The company says that each cycle of the programme will support selected entrepreneurs looking to deepen their understanding of the technology and platforms underpinning NFT commerce.

“NFTs have the potential to become a powerful accelerator for the creator economy,” said Cuy Sheffield, head of crypto, Visa.

“We’ve been studying the NFT ecosystem and its potential impacts on the future of commerce, retail and social media. Through the Visa Creator Program, we want to help this new breed of small and micro businesses tap into new mediums for digital commerce.”

Sheffield added that the initiative is geared towards entrepreneurs who are serious about incorporating NFTs into their business model, whether they’ve just minted their first NFT or have several successful drops under their belt.

The programme is focused on supporting creators in five areas:

• Technical and product mentorship: Mentorship with Visa’s team of crypto product and strategy leaders, to cover topics including evaluating trade-offs between underlying blockchain networks, smart contracts, and NFT marketplaces.
• Community building: The opportunity to exchange ideas and problem-solve with a community of creators in various stages of their NFT journey.
• Access to thought leaders: Hear from leading edge thinkers and researchers working across digital commerce, web3, crypto and payments.
• Exposure to Visa’s clients and partners: Opportunities to engage with companies across Visa’s network of clients and partners.
• Stipend: One-time stipend to help creators kick-start the next phase of growth.

To learn more about the Visa Creator Program and how to get involved, visit visa.com/creator.