Vodafone Ireland has agreed a 12-month deal with RTE to sponsor Radio 1’s The Ryan Tubridy Show. Vodafone said the sponsorship will help showcase Vodafone Home phone and broadband services.

Tubridy’s new hour long programme will begin at 9am on Monday September 7. The Late Late host is replacing John Murray in the slot, and returns to Radio 1 after a number of years doing the morning show on sister station 2FM.

The month sponsorship deal will consist of sponsorship stings, cross station promotional spots, promotions, home page and podcast sponsorship.

Anne Mulcahy, Vodafone’s Head of Brand, said: “Vodafone is well known as a leading mobile network provider. As a business we pride ourselves in offering customers a complete communication solution, and oOur growing home phone and broadband packages are integral to this.

“Joining forces with the new Ryan Tubridy Show provides a great platform for Vodafone Home to inform people across the country of our expanded services with one of the country’s most loved personalities right into their homes across the country.”

In Association with

RTE Radio sponsorship manager Tara Farrell said to date 2015 has proven very successful for RTE Radio sponsorship. “Securing global brand Vodafone as sponsor of a brand new show proves the commercial strength of RTE Radio 1’s listenership.”