‘Data’ is the latest buzz word in business for one reason and that’s data is powerful. In fact, they say data is the new gold so chances are your organisation is home to a precious mine.

If you have a business, you most likely have collected customer information at some point, whether that be on paper or online. Any data you have is an asset and could be the key to driving your business forward. Pair it up with external data and you may just make strategizing a whole lot easier.

For instance, your current and lapsed customer address lists can be the powerful force behind new growth. All they need is a little attention, understanding and perhaps some support. This is where leading data consultants GeoDirectory can help. Their experts have the know-how to unlock the power of data sitting in your business right at this moment.

Growth success for IT hardware business

An example can be seen with an SME customer of GeoDirectory who supply small scale IT hardware such as laptops, phones, monitors etc, and also offer software training services mostly based around the Microsoft office suite. GeoDirectory reviewed the customer data held in the SME’s files to get a picture of how and where their most profitable and revenue generating customers were using their services.

Once that was clear, GeoDirectory combined these insights with their online services: GeoAddress and GeoPeople. The application of GeoAddress and GeoPeople supported the existing data to enable the creation of new prospect lists that mirrored existing ones. The SME found areas with many more customers to target their marketing efforts more accurately. The initial campaign was such a success that the customer returned to run two more consecutive campaigns.

Re-engaging theatre goers

We all know how hard it is to re-engage lapsed customers, a feat made even more difficult after months of closure caused by the pandemic. Nowhere is this truer than in the arts. Towards the end of 2021, a marketing consultant for a high profile theatre company approached GeoDirectory to help nail their one chance at enticing theatre goers back to the stalls.

In Association with

A series of direct mail communication was planned so attention to detail and accurate addresses was key. An extensive data set was given to GeoDirectory, who cleaned and matched all 10,000 addresses through its GeoAddressFix service. The theatre company was back in business selling out shows in the spring of 2022 following a very successful marketing campaign.

The company was moved to safeguard future campaigns by introducing GeoAddress Checked to its website booking system. This simple piece of software allows them to validate all addresses and ensure they only have the correct ones on file for future campaigns. The marketing consultant has used GeoAddressFix with other client address lists and has yielded similar results.

The power of data in environmental planning and analysis

Town planners and environmental analysis are leaning in to the power of location data more and more. Many use the data for pre-surveying, to filter out unsuitable sites for their projects without the need for long and expensive site visits. It also means they can arrive at a suitable site with on the ground knowledge, ready to kick start a project. The knock-on effect of using data correctly is time efficiency and management. Ultimately, cost efficiency is the reward.

Data could be the source of your success

Whether you want to understand your customers better, find new ones or re-engage lapsed ones, above are just a few simple examples of how you can get more from the data you already have and how you can support it with external data from sources such as GeoDirectory.

Contact GeoDirectory today to get started and empower your data for business success. Visit www.geodirectory.ie