No organisation, it seems, is immune to the reality where business models, value propositions, customer experiences, products, services, organisational processes, employee experience, and management practices are being transformed by digital technologies.

Social media, mobile, analytics, cloud, augmented reality, 5G, Internet of Things (IoT), blockchain, and artificial intelligence, are all crucial in the digital transformation of organisations, enabling them to do things that are just not possible or commercially viable in a physical-only world.

With such big opportunities at stake, it's vital organisations have a strategy that clearly maps out how to leverage digital, and the operational and strategic outcomes it seeks.

Formulating and executing such a strategy requires re-wiring the organisation for digital, building the necessary organisational capabilities, and changing the organisation so that digital becomes part of its DNA.

Research shows this is incredibly difficult to achieve and that most organisations are struggling in realising their digital ambitions. This is where UCD Smurfit Executive Development comes in, with a three-day course designed to break things down in a practical and digestible way for businesses.

Led by Professor Joe Peppard, Academic Director at UCD Smurfit Executive Development, the course, called Leading Digital Business Transformation, not only explores how digital technologies, data and business models are radically changing competitive dynamics across industries, but also helps managers assess how their organisation should evolve to extract the most value from digital technologies, and exactly how that journey should look.

By the end of the three-day programme, managers will feel equipped to make decisions and forge innovation strategies in their company to increase revenue, drive productivity, and enhance customer experience and engagement.

Essentially, this course has been designed to provide anyone in attendance with a framework to develop a digital strategy for their organisation and equipping them to build a digital culture. On completion, managers will feel equipped to move towards a successful digital organisation; essential for competing in the future.

Curious if Leading Digital Business Transformation is for you? Keep reading for more information below.

Who should attend?

• Managers seeking to learn about the opportunities afforded by digital technologies
• Managers looking to understand what it takes for success in the digital economy
• Managers who are either responsible for, or aspire to, shape their organisation’s digital business strategy
• Managers who are responsible for designing and mapping their organisations’ digital journey
• Managers leading digital business transformation

What will be covered?

• Gain a thorough understanding of the impact of digital technologies on organisations and competition.
• Exposure to frameworks and models, together with a language, to comprehend and converse about digital business transformation.
• Introduction to tools to analyse the capabilities of digital technologies and explore their potential strategic and operational impact.
• Understanding the core building blocks of a digital enterprise.
• Advice to address the key questions of where, when, and how to invest to realise digital ambitions.
• Recognise and understand the challenges that organisations face in realising expected outcomes as they look to implement digital technologies.
• Discover a core of good practices that serve as a basis for the development of a general framework for success with digital.
• Advice for establishing an environment for success with digital.
• A practical tool to map an organisation’s digital journey.
• Guidance to design and manage the transformation to realise planned business outcomes.
• Lessons and recommendations from research and practice.

More about the course:

Next Intake: 29th March 2023
Fees: €3,500 - €3,000 (UCD Business Alumni Discount)
Duration: 3 Days
Class Size: 20-24
Award: Certificate of Completion

To apply for the 3-Day Leading Digital Business Transformation Course with Smurfit Executive Development, contact Caroline Kinsella by email caroline.kinsella@ucd.ie or phone  +353 1 716 8050 or click here for more information.