We all work extremely hard to win over new customers, but when it comes to recording their contact details correctly it’s extremely easy for inaccuracies to slip in. If your customer data is wrongly recorded and outdated, it will end up having costly consequences for your business. Likewise, if it is accurate and in tip-top shape, you can reap many benefits.

So just ask yourself, are you maximising your current customer data? If not, a couple of simple steps can rectify this situation. They’re simple to execute and can be a game-changer.

Cleaning your Customer Data

The first step in maximising your customer data is in fact cleaning it. ‘Dirty Data’ is incomplete and inaccurate data that can cause a harmful impact on the day-to-day running of a business, including poorer decisions, wasted resources and failed communication, to name a few.

In fact, according to Experian research dirty data costs a business as much as 15-25% of revenue annually. So how can you clean your current data? AddressFix from GeoDirectory is a simple, easy-to-use web based service that allows you to clean up your entire customer list in a matter of minutes. Just think of it as a Spring Clean for your customer data that provides you with accurately formatted addresses for your existing customers.

With clean data you can

In Association with

• Analyse your current customers by geographic location
• Create new sales leads and identify similar customers
• Identify and target new areas of growth and opportunity
• Develop tailored marketing campaign
• Enhance communications and make better business decisions.
• Identify your share in the marketplace
• Co-ordinate location based sales activity
• Become greener and cut your costs to make sure you deliver to your customers, first time every time.

Enhancing Your Customer Data

The second step in maximising your current data is enhancing it through added value. Every company has legacy data, but it’s up to you to transform that data into a more meaningful and powerful tool for your business.

In order to better understand your customers and identify new ones, the key information you need to add on is that of Small Areas, Electoral Divisions and NACE codes.

Small Areas and Electoral Divisions

Small Areas help with a highly detailed understanding of customer base. They enable analysis at essentially a road-by-road level, enabling you to see just where your best opportunities are. Electoral Divisions allow you to gain additional valuable insights on your customers and potentially find new ones. It is a widely recognised tool for market research and opens up additional levels of data analysis both from the current census and from previous years.

NACE Codes

NACE codes are the standard European nomenclature given to each business to categorise it according to its business activity. When you add these business classifications to your data, you can identify and organise each business according to what they do, such as retail, construction, agriculture, transportation and so on. This then allows you to segment your lists and target by industry sector.

Ireland’s most comprehensive source of address data

Because GeoDirectory is backed by An Post and Ordnance Survey Ireland, you can rely on our expertise and data accuracy. We hold Ireland’s most comprehensive address information, with 2.2 million addresses on file for 1.9 million residential and commercial buildings.

We make 600,000 updates to these files every year to help you to find customers you didn’t know were there. And the best part? It takes just three simple steps to clean your address list! Visit addressfix.ie for a free data health check today.