Packed.House, the new owners of the entertainment.ie website, is rolling out an advertising campaign to drive reader awareness of the upgraded user functionality.

The campaign will run online, radio, on posters and in cinemas.

The site claims two million Irish readers every month accessing services such as cinema screen time listings, digital TV guide, social and events listings as well as pop culture content.

CEO Richie Kelly (pictured) commented: “We have invested significantly into making the user journey even better for the readers of entertainment.ie and I am delighted to see it all come together. The redevelopment will make it faster and easier to reach the latest movie, TV, music and celebrity news.”

While watching TV, the live 'Now & Next' content is now mobile enabled allowing users to check out information and show times as readers second screen and flick. A new improved music section has ticket giveaways, and more behind the scenes coverage on social media.

In Association with

Packed.House also owns and operates beaut.ie, familyfriendlyhq.ie and thesportschronicle.com.  The company represents national and international publishers in the Irish market, such as Ticketmaster, Oath, BBC and Vice.

Entertainment.ie was previously owned by The Irish Times and Dermot Hanrahan. Besides Kelly, the other directors of operating company Sortridge Ltd are radio entrepreneur Mike Ormond and Eoin Wrixon.